The world of content marketing has become Golden State Warriors [circa 2016] v. Chicago Bulls [circa 1996]-competitive. Every player knows how to hit the 3-point jump-shot (content creation). Every player knows the Triangle Defense (number of content pieces to post per month, when to post and where
Our Wild Coffee Team is Growing!
Our Café Americano just got an extra shot of espresso with the addition of marketing guru Lindsey McFadden – the newest member of our Wild Coffee crop. Nearly seven months ago, after the birth of her first child, McFadden knew she was ready for a change of pace, and not the slowing down
3 Strategies Marketers Should Use to Attract & Retain Consumer Attention
The jig is up: consumers are now hip to the true measurement of their value! Gasp! In all seriousness, if you have not been backpacking through Costa Rican rainforests or safariing through Africa for the past decade, this is not a shocking development for you. In fact, you probably have been
5 Steps to Obtaining Executive Buy-In for Newer Marketing Tactics
Presenting new marketing tactics for buy-in from executives can feel akin to navigating a land mine. Many marketers find it challenging to determine the best approach to getting their bosses to see the bigger picture – especially one that isn’t black and white and perched inside a retro, wooden box
6 Reasons Why Content Marketing is Key to Building Your Brand
Let’s get right to the chase: If you haven’t established an effective content marketing strategy for your brand, you are very likely giving away business to your competitors. Today’s aggressive digital economy leaves little wiggle room for marketing strategies that overlook the importance of content
2 Common Business Problems Resolved by Déjà Brew!
If you have a business problem, we want to know. Send us your questions and inquiries here. Below are two common business problems we hear all the time and our short, simple answers to resolving these issues. Dear Déjà Brew: “I have lost my passion for my business!” – Frustrated and Ready to
Re: The Key to Email Subject Line Success
Someone asked us recently, “are email campaign subject lines important?” The answer, most definitely, is yes. As a small business owner, platforms like Constant Contact and MailChimp are probably an essential part of your marketing plan. These types of tools are often cost effective and very user
Geofencing – Is This the Latest Marketing Tactic for Small Business?
Marketing tactics are the actions you use to implement the strategy set in place to reach your marketing goals. There are several channels that can be used deploy your marketing campaigns. The definitive goal should be to reach individuals who are most likely to buy your product or
Direct Mail: Does it Still Work?
In this digital world, is it worth it to still do direct mail campaigns? In comparison to digital advertising, the cost of print and postage can get expensive. Plus, it is much harder to track and determine your ROI with a direct mail campaign. Ultimately, this is a hard question to answer.