The ways in which small businesses can (and should) harness the power of chatbots to see their business thrive are remarkably vast. The purpose of chatbots is to aid business teams in when and how they relate with customers. Therefore, many small businesses are adopting this technology as a way to
All About Video Strategy & Video Advertising
Half a billion people. That’s how many people watch videos on Facebook. Every. Single. Day. Add YouTube, Twitter, and Instagram and the numbers are enough to blow anyone’s mind. In today’s digital age, to not be utilizing a strong video strategy is akin to watching thousands of dollars fall from the
Setting Up Your Small Business to Appear in Searches on Smart Speakers
In the olden days--circa 2012, a person with a smartphone would only need to type a question or phrase into Google or similar search engine to pull up a list of answers. Fast-forward to today, AIs like Siri and Alexa – the helpful voices that occupy smart speakers along with smartphones, tablets,
Identifying the Right Reporting & Analytics Platforms For Your Business
Every business wants to find the best software to fit their needs. Whether you're an artist or a social media director, precision tools make your work more seamless and more engaging. Currently, there are more email, CRM, and project management apps than you could ever demo on your own. Even your
May Your 2019 be Filled with Joy, Happiness & Wild Coffee!
At Wild Coffee Marketing, we have much to be grateful for this year. First off, our clients – individuals and companies who have opened their doors and invited us to be part of the team and culture. Working side by side, we’ve accomplished great things. From website launches to giving a brand its
ROI: Attribution Challenges in Marketing
Attribution is now being widely recognized as central to the future of digital marketing, and is quickly rising in the ranks for many as a top marketing priority. In 2017, almost “75 percent of marketers find attribution critical or very important to their programs’ success”. Today, there are
A Marketer’s Approach to UX Design in the Customer Experience
The verdict’s in: great UX (user experience) design leads to succinct marketing messages. As marketers, the goal is to figure out how best to explain a product or service to navigate a customer to the desired action. As one marketer once put it, “we are professional explainers.” This expert
4 Cool Ways Marketers are Leveraging Artificial Intelligence Marketing
Marketers are always searching for innovative ways to present their products to potential customers and measure results, and on the flip side, customers want more meaningful experiences when choosing to invest their money in a desired product. Artificial Intelligence Marketing (AIM) enables
Driving Digital Transformation in Small Business
The locomotive pace of digital innovation makes it challenging for big businesses to keep up, let alone small businesses. A profusion of digital technology and trends continue to clog up the marketing airways year-in and year-out. Everything from artificial intelligence (AI) to video live streaming