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Strategy

Planning and Managing Your Media Strategy

Filed Under: Marketing, Strategy, Tactics
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July 16

Planning and Managing Your Media Strategy

Do you need help finding your target audience? Want to set objectives that meet measurable goals and contribute to a sustainable marketing funnel? You need a media strategy. Wild Coffee Marketing works with clients from a wide range of industries to develop and implement media strategies that are

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Is Account-Based Marketing (ABM) right for my company?

Filed Under: Digital, Marketing, Strategy
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April 16

Is Account-Based Marketing (ABM) Right For My Company?

Marketing has long taken a blanket approach – send out a general message to the largest number of people possible in the hopes of getting a response. It’s been the universal stance for years, so why not stay there and keep working? The answer is messaging and repetition. At Wild Coffee Marketing,

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What is Cryptocurrency and Why is it Important for your Marketing?

Filed Under: cryptocurrency, Digital, Marketing, Strategy, Tactics
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April 2

What is Cryptocurrency And Why Is It Important For Your Marketing?

The marketing industry is full of buzz words, and their importance can change with the seasons. Some foundational marketing efforts will remain constant, but in the fast-paced world of digital marketing, tactics have to prove elastic in order to survive. Cryptocurrency is one of the most recent

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The Importance of Trust and the #1 Marketing Mistake Businesses Make

Filed Under: Digital, Marketing, Strategy, Tactics
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March 26

The Importance Of The Marketing Funnel

A funnel gives you a direct avenue to siphon any material from one place to another. Moving liquid from a larger vessel to a smaller vessel, for instance, without spilling any onto the floor. A marketing funnel works in just the same way – allowing you to get your company’s messaging directly to

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Marketing Strategy and the Wild Coffee Process

Filed Under: Marketing, Strategy, Tactics
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March 19

Marketing Strategy And The Wild Coffee Process

“What’s your marketing strategy?” It’s one of the first questions you get asked in business, and for good reason. Written correctly, your strategy should dictate every move you make in business. A strategy before tactics approach can lead you to your ideal client, making the selling process much

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All About Video Strategy and Video Advertising

Filed Under: Digital, Marketing, Strategy
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January 14

All About Video Strategy & Video Advertising

Half a billion people. That’s how many people watch videos on Facebook. Every. Single. Day. Add YouTube, Twitter, and Instagram and the numbers are enough to blow anyone’s mind. In today’s digital age, to not be utilizing a strong video strategy is akin to watching thousands of dollars fall from the

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Marketing Content

Filed Under: Content, Strategy
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November 1

How to Amplify One Piece of Content

The world of content marketing has become Golden State Warriors [circa 2016] v. Chicago Bulls [circa 1996]-competitive. Every player knows how to hit the 3-point jump-shot (content creation). Every player knows the Triangle Defense (number of content pieces to post per month, when to post and where

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3 strategies to retain and attract consumers

Filed Under: Strategy
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October 25

3 Strategies Marketers Should Use to Attract & Retain Consumer Attention  

The jig is up: consumers are now hip to the true measurement of their value! Gasp! In all seriousness, if you have not been backpacking through Costa Rican rainforests or safariing through Africa for the past decade, this is not a shocking development for you. In fact, you probably have been

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6 Reasons Why Content Marketing is Key in Building Your Brand

Filed Under: Strategy
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October 4

6 Reasons Why Content Marketing is Key to Building Your Brand

Let’s get right to the chase: If you haven’t established an effective content marketing strategy for your brand, you are very likely giving away business to your competitors. Today’s aggressive digital economy leaves little wiggle room for marketing strategies that overlook the importance of content

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We are a team of experienced HR experts. A partner company of Wild Coffee Marketing, we are consultants that truly understand what an organization needs to help its people thrive. We create powerful HR solutions that let you focus on running your business.

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