Marketing has long taken a blanket approach – send out a general message to the largest number of people possible in the hopes of getting a response. It’s been the universal stance for years, so why not stay there and keep working?
The answer is messaging and repetition. At Wild Coffee Marketing, we understand the amount of information that is presented daily – and we know our messages must be targeted to reach the consumer. A study by Forbes last year quantified what a lot of us already knew: we read and consume data at an alarming rate. Our constant access to the internet and new content has not only changed the marketing game, it’s changing the way our brains actually take in information.
IFL Science! found that there are 103,447,520 spam emails sent every minute, and the Data Never Sleeps 5.0 report estimated Google searches at a pace for 3,607,080 every minute in 2017. We are being inundated with information, so what is setting your company’s message apart?
Account-based marketing allows you to target your message to your ideal consumer. This approach is supported by data, with messaging that speaks specifically to your audience. ABM isn’t a magic bullet; it is a research driven approach that builds relationship. This allows your company to up-sell current customers, reengage interested customers, and promote repeat business.
B2B marketing can no longer be viewed under a one-size-fits-all umbrella, nor can your business to consumer marketing efforts. The data you produce must stand out, serving as a bridge to build rapport and trust with your consumer. Wild Coffee Marketing offers a variety of robust marketing plans tailored to provide real results that will quickly and effectively transform your business. Contact us today to learn more about implementing an account-based marketing approach for your business using our team of strategic consultants.
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