Social media might be a little older than you think, but social media marketing, defined as the techniques used to target social media networks as a means for promoting brand awareness, is still a relatively new practice. The advent of social media came about in the early 1970s. Nope, that is not a
Paid Search vs Paid Social: Don’t Put all of your Eggs in One Basket
Social media has changed the marketing game in a lot of ways. It’s a resource that is constantly evolving, and one that marketers still struggle to understand at times. User behavior is the driving force behind social, not an algorithm that makes search listings work better. In the beginning, social
What Social Platforms Should I Be Using For My Business?
We all know that social media for business building is a crucial endeavor, but how do you manage it all? It’s a full-time job to get the right keywords incorporated with the right graphics all on the right schedule. But, without an up-to-date web presence your company might be raising red flags for
The Social Media Takeover
Social media is a big deal, and its relevance continues to grow, particularly in the business world. A social media presence has evolved into a necessity. The reality is, if your business is not on social media, you do not exist in the minds of consumers. So, to create a buzz about your brand,
Perfecting Our Blend: Wild Coffee Marketing Adds to its Team
Our unique brew keeps getting stronger, thanks to the recent addition of Marketing Consultant Vanessa Berrios, who brings a wealth of social media, digital strategy and project management experience to the team! As a Florida transplant from Venezuela, Berrios moved here six years ago with her
3 Strategies Marketers Should Use to Attract & Retain Consumer Attention
The jig is up: consumers are now hip to the true measurement of their value! Gasp! In all seriousness, if you have not been backpacking through Costa Rican rainforests or safariing through Africa for the past decade, this is not a shocking development for you. In fact, you probably have been