Social media might be a little older than you think, but social media marketing, defined as the techniques used to target social media networks as a means for promoting brand awareness, is still a relatively new practice. The advent of social media came about in the early 1970s. Nope, that is not a typo. Web designers knew the power of communication and started working on electronic bulletin boards and other forms of group communications just as soon as the first email was sent in 1971. Six Degrees, developed much later in 1997, was the first site built solely for social interaction, and from there everything snowballed… MySpace, Facebook, Instagram, WhatsApp, Twitter, Google+, Tumblr, SnapChat, Pinterest, Reddit, and the list goes on.
Currently, there are 3.2 billion social media users worldwide, which equates to almost half of the population. On average, these 3.2 billion users spend 2 hours and 22 minutes per day on social media networks and messaging services, with Facebook-owned platforms holding steady as the industry leader. It’s easy to see why companies are investing heavily in social media marketing and seeing great returns – they are finding their customers where they already are!
Many companies think that they can easily handle social media marketing on their own. After all, the title of social media manager wasn’t even developed until a decade ago! A lot has changed in the past 10 years, however, and the social media marketing space is easy to get lost in. Hiring a qualified social media manager to maintain a consistent voice and theme for your brand is vital to finding success in today’s market. Content strategy is important, and the sales funnel is vital. Without a dedicated social media marketing advisor, your content will be scrolled through quickly – providing no return on your investment.
Wild Coffee Marketing specializes in creating social media campaigns that allow your brand to be noticed and achieve deliverable results. Contact us today for a free consultation to learn more about the plan that is right for you.