One of the principal functions of a marketing agency is to increase the exposure, sales, and profits of a company. Part of taking marketing to the next level requires the proper tools. Here at Wild Coffee Marketing, we utilize a blend of experience, knowledge, and unique tools to elevate your
The Social Media Takeover
Social media is a big deal, and its relevance continues to grow, particularly in the business world. A social media presence has evolved into a necessity. The reality is, if your business is not on social media, you do not exist in the minds of consumers. So, to create a buzz about your brand,
Perfecting Our Blend: Wild Coffee Marketing Adds to its Team
Our unique brew keeps getting stronger, thanks to the recent addition of Marketing Consultant Vanessa Berrios, who brings a wealth of social media, digital strategy and project management experience to the team! As a Florida transplant from Venezuela, Berrios moved here six years ago with her
All About Video Strategy & Video Advertising
Half a billion people. That’s how many people watch videos on Facebook. Every. Single. Day. Add YouTube, Twitter, and Instagram and the numbers are enough to blow anyone’s mind. In today’s digital age, to not be utilizing a strong video strategy is akin to watching thousands of dollars fall from the
Setting Up Your Small Business to Appear in Searches on Smart Speakers
In the olden days--circa 2012, a person with a smartphone would only need to type a question or phrase into Google or similar search engine to pull up a list of answers. Fast-forward to today, AIs like Siri and Alexa – the helpful voices that occupy smart speakers along with smartphones, tablets,
Identifying the Right Reporting & Analytics Platforms For Your Business
Every business wants to find the best software to fit their needs. Whether you're an artist or a social media director, precision tools make your work more seamless and more engaging. Currently, there are more email, CRM, and project management apps than you could ever demo on your own. Even your
May Your 2019 be Filled with Joy, Happiness & Wild Coffee!
At Wild Coffee Marketing, we have much to be grateful for this year. First off, our clients – individuals and companies who have opened their doors and invited us to be part of the team and culture. Working side by side, we’ve accomplished great things. From website launches to giving a brand its
ROI: Attribution Challenges in Marketing
Attribution is now being widely recognized as central to the future of digital marketing, and is quickly rising in the ranks for many as a top marketing priority. In 2017, almost “75 percent of marketers find attribution critical or very important to their programs’ success”. Today, there are
How to Personalize Content for Optimal Engagement
Different strokes for different folks. This familiar adage is perfect for summarizing what it takes to have a rockstar content marketing strategy in today’s digital age. But how do you make sure that Tony from Texas understands the relevancy of your products while also ensuring that Brianna from the