Half a billion people. That’s how many people watch videos on Facebook. Every. Single. Day. Add YouTube, Twitter, and Instagram and the numbers are enough to blow anyone’s mind. In today’s digital age, to not be utilizing a strong video strategy is akin to watching thousands of dollars fall from the
Setting Up Your Small Business to Appear in Searches on Smart Speakers
In the olden days--circa 2012, a person with a smartphone would only need to type a question or phrase into Google or similar search engine to pull up a list of answers. Fast-forward to today, AIs like Siri and Alexa – the helpful voices that occupy smart speakers along with smartphones, tablets,
Identifying the Right Reporting & Analytics Platforms For Your Business
Every business wants to find the best software to fit their needs. Whether you're an artist or a social media director, precision tools make your work more seamless and more engaging. Currently, there are more email, CRM, and project management apps than you could ever demo on your own. Even your
ROI: Attribution Challenges in Marketing
Attribution is now being widely recognized as central to the future of digital marketing, and is quickly rising in the ranks for many as a top marketing priority. In 2017, almost “75 percent of marketers find attribution critical or very important to their programs’ success”. Today, there are
Driving Digital Transformation in Small Business
The locomotive pace of digital innovation makes it challenging for big businesses to keep up, let alone small businesses. A profusion of digital technology and trends continue to clog up the marketing airways year-in and year-out. Everything from artificial intelligence (AI) to video live streaming