A funnel gives you a direct avenue to siphon any material from one place to another. Moving liquid from a larger vessel to a smaller vessel, for instance, without spilling any onto the floor. A marketing funnel works in just the same way – allowing you to get your company’s messaging directly to
Marketing Strategy And The Wild Coffee Process
“What’s your marketing strategy?” It’s one of the first questions you get asked in business, and for good reason. Written correctly, your strategy should dictate every move you make in business. A strategy before tactics approach can lead you to your ideal client, making the selling process much
2 Common Business Problems Resolved by Déjà Brew!
If you have a business problem, we want to know. Send us your questions and inquiries here. Below are two common business problems we hear all the time and our short, simple answers to resolving these issues. Dear Déjà Brew: “I have lost my passion for my business!” – Frustrated and Ready to
Successful & Simple Marketing Plans
To develop a new business or grow an established business, you need to have a well thought out marketing plan. Marketing plans don’t have to be complicated or lengthy, they just need to provide a roadmap that will help direct your efforts and keep you focused on your overall objectives. Every
Part 2. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics
Now that we have defined the “who,” “what” and “why” of your business, and have developed a true marketing strategy, it is time to determine what type of tactics can be employed to get the word out. Become the area expert and display your knowledge through various social channels. As a small
Part 1. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Marketing isn’t magic. It does take a bit of guile, a lot of guts and, most importantly, the experience of knowing what works. And we know what works – strategy before