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Corporate Roadblocks

Buy-in for new marketing tactics

Filed Under: Tactics
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October 18

5 Steps to Obtaining Executive Buy-In for Newer Marketing Tactics

Presenting new marketing tactics for buy-in from executives can feel akin to navigating a land mine. Many marketers find it challenging to determine the best approach to getting their bosses to see the bigger picture – especially one that isn’t black and white and perched inside a retro, wooden box

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