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Déjà Brew

Welcome to our blog Déjà Brew! Here you'll find company updates, industry tidbits and other beans of valuable information about marketing.

Is direct mail still an effective marketing strategy?

Filed Under: Direct Mail, Marketing, Strategy
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August 6

Direct Mail: Does it Still Work?

In this digital world, is it worth it to still do direct mail campaigns? In comparison to digital advertising, the cost of print and postage can get expensive. Plus, it is much harder to track and determine your ROI with a direct mail campaign. Ultimately, this is a hard question to answer.

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Part 2. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

Filed Under: Marketing, Strategy
1 Comment

July 30

Part 2. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

Now that we have defined the “who,” “what” and “why” of your business, and have developed a true marketing strategy, it is time to determine what type of tactics can be employed to get the word out. Become the area expert and display your knowledge through various social channels. As a small

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Part 1. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

Filed Under: Marketing, Strategy
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July 23

Part 1. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Marketing isn’t magic. It does take a bit of guile, a lot of guts and, most importantly, the experience of knowing what works. And we know what works – strategy before

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Become a graphic design whisperer by learning the love language of your graphic designer.

Filed Under: Graphic Design, Marketing
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July 16

Becoming a Graphic Design Whisperer! Learn the Love Language of Your Graphic Designer.

You and your designer are not seeing eye to eye when it comes to the vision of your brand. One of the keys to successful relationship is communication. This goes for any relationship, including the one you have with your graphic designer. The Five Love Languages by Gary Chapman is a popular book

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Reputation Management 101: How to handle negative reviews

Filed Under: Marketing, Reputation Management
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July 10

Reputation Management 101: How to handle negative reviews

Consumers often rely on the reviews of others when deciding whether to use a business. If you were looking for a new pool cleaning service, you would probably not call the company that had reviews that said they were unreliable and had horrible customer service. No one wants bad service. Bad

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Search Engine Optimization

Filed Under: SEO
2 Comments

June 29

SEOhhhhhhhh?

Three fundamental reasons why business owners need to understand the power of SEO. SEO helps build your brand Creating a company that is distinguishable from its competitors involves creating a strong brand. Branding can be costly. In order to be successful, you need to have several channels

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What is Marketing?

Filed Under: Marketing, Strategy
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June 26

What is Marketing?

When we work with clients, one of the first questions we ask them is, “what is your definition of marketing?” No matter who we’re asking – whether company executives or small business owners – every single person defines marketing in a different way. At Wild Coffee, we subscribe to the Duct Tape

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marketing strategy blog

Filed Under: Marketing, Strategy
3 Comments

June 25

The Importance of Strategy Before Tactics

With more than 50 years of combined experience in marketing, we know a thing or two when it comes to strategy and tactics for small business. At Wild Coffee Marketing, the core of our marketing philosophy is simple but critical: We believe it’s vital to implement strategy before tactics, and

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We are a team of experienced HR experts. A partner company of Wild Coffee Marketing, we are consultants that truly understand what an organization needs to help its people thrive. We create powerful HR solutions that let you focus on running your business.

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1-855-COFFEE-5 (263-3335)
Email
info@wildcoffeehr.com

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