Technology has revolutionized the way people apply for jobs and the way hiring managers attract candidates. New tools and techniques mean that HR departments can more efficiently utilize their time and more effectively communicate with potential employees.
Attracting key talent is a challenge. It’s a candidate driven market out there right now. You don’t choose talent these days. Talent chooses you. And for human resources departments, finding talent can be challenging, expensive and time consuming. Here are a few ways today’s HR managers are communicating with talent and communicating about their companies in today’s crowded recruiting marketplace:
The recruiting landscape has changed dramatically in recent years. Hiring managers have learned that in order to attract key talent, they must treat candidates like customers. It is important to communicate your company brand and focus in all aspects of a candidate’s experience with your company….this includes past, present and potential employees. Candidates will remember their feelings and attitudes about your company’s behavior during the hiring and onboarding process. If the experience is positive, they will become ambassadors for your brand, but if their experience is negative, they will share that information with others, too. Treat your candidates like customers. Communicate brand benefits, what makes you different from others and what you can do for them.
Highlight company culture
Company culture is more than just a buzzword. Candidates will form an opinion about your company from the very first time they view a job post or respond to a LinkedIn message. Your company culture is reflected in every single thing that you do. From the way your hiring managers communicate to the feel of your office during in-person interviews, candidates will notice and remember not just the job description that you put on paper, but their overall impression of your business as a whole and the culture that it offers (or doesn’t offer) employees.
Manage a talent pool
Much like companies that are always working to attract new customers, you should always be working to attract potential employees. Possible candidates could come through employee referrals, online networking or a variety of other sources. This practice will help you develop a talent pool to choose from when fitting opportunities open up at your organization. Through careful relationship management, you can continually communicate your company news, reinforce your company culture and share your offerings with potential candidates with LinkedIn, other social media and other platforms. When you do so, you are building a powerful network of resources that will serve you well in the future.
Utilize available technology
Nothing can replace human interaction, but there are recruitment automation tools available to help you manage information and make your job a little easier. Applicant tracking systems, recruitment marketing software and other tools can help you manage, analyze and utilize the tremendous amount of data management that is part of the hiring process.
Staying ahead of hiring trends can be a challenge, but innovative, active talent recruitment and bold communication of your company culture will help ensure success as you seek the best talent for your organization. Are you seeking help with your HR processes? Contact the experts at Wild Coffee HR today. We love partnering with companies to help them thrive. It’s what we do.